TCX Skincare

Branding and packaging

How does a small design firm help its client get attention in a crowded skincare marketplace dominated by goliath pharmaceutical and healthcare companies? The Mardiney Group utilized the entire design process to maximize the brand concept for this new skincare product – naming, taglines, colors and packaging — to project the high end product’s medical effectiveness while also appealing to women to use for themselves and their children. Every element of packaging was designed to enhance the new brand, especially the box with its printed black interior and dramatic three color c-fold top, and to accommodate additional products current in development.